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| founder = Gur Shatz<ref>{{cite news | last =Shatz | first =Gur | title =9 Things Businesses Need to Know About Web Security | newspaper =Mashable | date =25 April 2012 | url =http://mashable.com/2012/04/25/web-security-tips-small-businesses/ | accessdate =28 October 2013 }}</ref><br>Marc Gaffan<ref name="Forbes50Percent">{{cite news | last =Cohan | first =Peter | title =Incapsula’sIncapsula's Growing 50% A Quarter By Blocking DDoS Attacks | newspaper =Forbes| date =13 August 2013 | url = https://www.forbes.com/sites/petercohan/2013/08/13/incapsulas-growing-50-a-quarter-by-blocking-ddos-attacks/ | accessdate =28 October 2013 }}</ref>
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In 2013 Incapsula launched a tool named "Backdoor Protect". The tool is reported to detect and block malicious back-doors and "webshells". The tool works by comparing a website's traffic against a database of known back-doors.<ref>{{cite web |last=Kumar |first=Mohit |date=30 January 2013 |title=Incapsula Introduces Backdoor Protect |url=http://thehackernews.com/2013/01/incapsula-introduces-backdoor-protect.html |accessdate=28 October 2013 |website=The Hacker News}}</ref> Later that year, the company announced a [[Multi-factor authentication|two factor authentication]] feature called Login-Protect, as an integrated feature of its products.<ref>{{cite web |last=Selvan |first=Sabari |date=1 July 2013 |title=Incapsula Login Protection – Boost Your Website Security with Two Factor Authentication |url=https://www.cysecurity.news/2013/07/login-protect-website-security-2fa.html |accessdate=1 November 2013 |website=cysecurity.news}}</ref>
 
In October 2013 Incapsula was credited with having protected against one of the Internet's largest attacks on a website. The September 24, 2013, attack was said to have lasted nine hours with 100Gbit/s of traffic at its peak.<ref>{{cite news|last=Kerner |first=Sean Michael |title=Latest 100 Gigabit Attack Is One of Internet’sInternet's Largest |newspaper=[[eWeek]] |date=1 October 2013 |url=http://www.eweek.com/security/latest-100-gigabit-attack-is-one-of-internets-largest.html |accessdate=12 December 2018}}</ref> The attack was against BTC China, a [[bitcoin]] and [[Yuan (currency)|yuan]] trading platform.<ref>{{cite news|last=Leyden |first=John |title=How mystery DDoSers tried to take down Bitcoin exchange with 100Gbps crapflood | newspaper=The Register UK |date =17 October 2013 |url=https://www.theregister.co.uk/2013/10/17/bitcoin_exchange_ddos_flood/ |accessdate=11 December 2018}}</ref>
 
Incapsula also announced in 2013 that it would be implementing [[Application layer|Layer 7]] [[Load balancing (computing)|load balancing]] capabilities.<ref>{{cite news |date=15 October 2013 |title=Incapsula Brings Layer 7 Load Balancing Into the Cloud |newspaper=Broadway World |url=http://www.broadwayworld.com/bwwgeeks/article/Incapsula-Brings-Layer-7-Load-Balancing-Into-the-Cloud-20131015 |accessdate=1 November 2013}}</ref>